[Sarisberie] Go Driving

[Sarisberie]

Ayrton starts his own driving school, GO DRIVING. He needs a logo for the sign on the roof of his car. He finds a famous graphic which would be ideal, but he has to change something fundamental so as not to suggest going backwards.

[Biograd1]

"Suggest going backwards" in the sense of implying that the car that the logo was on was literally driving in reverse? in the sense of suggesting that previously gained progress in something (for example, driving skills) would be lost/undone?

Did the graphic include text? an image of a recognizable object(s)? abstract shapes or symbols?

Is the specific name "Go Driving" relevant? Is the fact that "driving" is also something done in golf relevant?

[GalFisk]

Is the sign placed vertically? Lengthwise? does it have the logo on both sides? Which means the logo is facing in opposite directions on each side? Does it contain a directional element? A vehicle? Did he need to get another version of the logo for the other side of the sign, so that the directional element would face forwards on both sides?

[Sarisberie]

"Suggest going backwards" in the sense of implying that the car that the logo was on was literally driving in reverse? Not literally, but explore in the sense of suggesting that previously gained progress in something (for example, driving skills) would be lost/undone? Yesish

Did the graphic include text? yes an image of a recognizable object(s)? yes abstract shapes or symbols? yes

Is the specific name "Go Driving" relevant? yes Is the fact that "driving" is also something done in golf relevant? no

[trebor2]

Is the graphic already a logo? Is it owned by a company? Public domain? Does it involve arrows? Swooshes? Clouds, like after the Roadrunner in cartoons? Is the recognizable object a representation of something that existed in reality before this graphic was made? Is it a representation of a famous landmark? Geographical feature?

Does he intend to include the text in his logo? Is the text famous? If so, because of the graphic?

Come to think of it, are Roadrunner and Wile E. Coyote relevant? Is wordplay in "Go Driving" relevant? Relevant that it could be read as God Riving?

[GalFisk]

Did you miss my questions? Is the word "Go" stylized in a relevant way?

[Sarisberie]

Is the sign placed vertically? Lengthwise? It's across the roof, across the width of the car, towards the front does it have the logo on both sides? yes Which means the logo is facing in opposite directions on each side? Yes Does it contain a directional element? Yes A vehicle? no Did he need to get another version of the logo for the other side of the sign, assume yes so that the directional element would face forwards on both sides? yope

Here's a picture of the kind of sign. The logo would go on the left when viewed from the front, where the crooked 'L' is on this graphic.

[Sarisberie]

Did you miss my questions? Sorry! Is the word "Go" stylized in a relevant way? yes

[Sarisberie]

Is the graphic already a logo? I would say not, in its original state, but it's v recognisable Is it owned by a company? yes Public domain? no Does it involve arrows? yes Swooshes? Clouds, like after the Roadrunner in cartoons? Is the recognizable object a representation of something that existed in reality before this graphic was made? not sure what you mean by this? Is it a representation of a famous landmark? no Geographical feature? no

Does he intend to include the text in his logo? yes Is the text famous? yes in its original context If so, because of the graphic? yes

Come to think of it, are Roadrunner and Wile E. Coyote relevant? no Is wordplay in "Go Driving" relevant? yes Relevant that it could be read as God Riving? no

[trebor2]

I was wondering if the part of the graphic that was a recognizable object was something like, y'know, the Statue of Liberty, or Big Ben, or whatever, where it already existed IRL and was capitalized on for the purpose of the graphic. Kind of how Liberty Mutual does for their logo, for example.

Is the original context for the text: the graphic? As in, is the text a phrase/slogan created for this graphic? Is it a famous quote? Is it from a speech? Ad campaign? Movie? Play? TV show? Song? Piece of literature? From an interview?

Is the graphic owned by Nike? Amazon? Sprint? A North American company? South American? European? Asian? African? Company from Oceania? Was it created by/for the company that owns it? If not, was it already famous when the company bought it? Is it relevant what this other company sells?

If he didn't change the logo, would it make it look like the sign said something other than Go Driving? Would it appear to add letters to his company name? Would it make it look like "Go Driving" was traveling backwards? (Arrows pointing the wrong way, or something like that?)

[Sarisberie]

I was wondering if the part of the graphic that was a recognizable object was something like, y'know, the Statue of Liberty, or Big Ben, or whatever, where it already existed IRL and was capitalized on for the purpose of the graphic. Kind of how Liberty Mutual does for their logo, for example. No

Is the original context for the text: the graphic? As in, is the text a phrase/slogan created for this graphic? Is it a famous quote? Is it from a speech? Ad campaign? Movie? Play? TV show? Song? Piece of literature? From an interview? No to all

Is the graphic owned by Nike? Amazon? Sprint? no A North American company? This South American? European? Asian? African? Company from Oceania? Was it created by/for the company that owns it? no If not, was it already famous when the company bought it? yes Is it relevant what this other company sells? could narrow it down

If he didn't change the logo, would it make it look like the sign said something other than Go Driving? no Would it appear to add letters to his company name? no Would it make it look like "Go Driving" was traveling backwards? yes (Arrows pointing the wrong way, or something like that?)yes

[Biograd1]

As for the wordplay in "Go Driving", we've already established it doesn't involve "driving" in golf... does it relate to disk drives? driving in some kind of fastener (like a screw or nail)?

Before the graphic was owned by its current company, was it used by another company? if so, one selling the same general type of product? or alternatively, was it in the public domain? used by an organization other than a for-profit company?

[Sarisberie]

As for the wordplay in "Go Driving", we've already established it doesn't involve "driving" in golf... does it relate to disk drives? driving in some kind of fastener (like a screw or nail)? no

Before the graphic was owned by its current company, was it used by another company? yes if so, one selling the same general type of product? yes or alternatively, was it in the public domain? used by an organization other than a for-profit company? no

[trebor2]

Is the graphic owned by an auto company? Car rental company? Company that has anything to do with automotives? Travel? Adults only stuff? (Go Driving would certainly mean something different in that instance, ha ha.) Does the company make a product? Sell a service? Are they involved in: leisure/entertainment? Furniture? Food? Hospitality?

[Sarisberie]

Is the graphic owned by an auto company? Car rental company? Company that has anything to do with automotives? Travel? Adults only stuff? (Go Driving would certainly mean something different in that instance, ha ha.) You mean like golf or something? Does the company make a product? yes Sell a service? Are they involved in: leisure/entertainment? this is closest Furniture? Food? Hospitality? and no to everything else

[GalFisk]

Is the word "go" relevant to the wordplay? "Driving"? was ir originally "go [something else]"? "[something else] driving"? Does "go driving" rhyme with the original? Is the original in the public domain? Expired? Otherwise free to use? Non-free, but he has permission? Non-free, but it's fair/exempted/allowed use? Non-free, but he doesn't care? Relevant?

[Sarisberie]

Is the word "go" relevant to the wordplay? Yes "Driving"? Yes or Yesish, if I've understood you correctly, pls reword/clarify? was ir originally "go [something else]"? no "[something else] driving"? no Does "go driving" rhyme with the original? no Is the original in the public domain? no Expired? no Otherwise free to use? no Non-free, but he has permission? no Non-free, but it's fair/exempted/allowed use? noish, however... with the fundamental change mentioned in the puzzel statement it would likely be allowed Non-free, but he doesn't care? no Relevant? All of these are good Q's

[Biograd1]

Is another meaning of "driving" or "drive" relevant (other than steering a car or other land vehicle)? another word which has some (or all) of the same letters?

[Sarisberie]

Is another meaning of "driving" or "drive" relevant (other than steering a car or other land vehicle)? No; that is to say, the usual meaning of drive or driving is the only relevant meaning here. another word which has some (or all) of the same letters? no

[trebor2]

(Amazing what going down a Wikipedia rabbit hole, off of a tidbit from a Sporcle quiz, can get you to, where five articles in from looking at an intial article about the largest malls in North America you wind up at an entry for Fast Retailing, a Japanese multinational whose multinational whose logo is a bunch of arrows.)

Would the fundamental change involve changing the direction of the arrows? Removing the arrows? Removing text from the original graphic? Removing the other recognizable image from the graphic? Changing the font of something? If the logo were to be fundamentally changed, would that be allowed because: it would then be distinguishable from the original? no one would reasonably think it resembled the original at all? Because you could make an argument that it was changed to something so ubiquitous that even if it did infringe on copyright it would be ludicrous to enforce that? (Sorry if this isn't clear. An example would be like how some musicians/labels have tried to copyright chord progressions - copying a melody and instrumentation note for note is one thing, but thousands of songs use the same chord progressions, at least for parts of them.)

Is the word "Go" part of the other company's name? Is it associated with them somehow? Part of their slogan? Is an antonym of go relevant? A synonym?

Does the wordplay involve only the text in "Go Driving"? Does it involve something in the graphic as well? A slogan from the other company? Does it play on viewers knowing what company the other graphic is from? Does it involve the image in the graphic?

Does the other company deal in clothing? Household goods? Do they sell something that a person would usually use at home? Electronics/tech? Lateral thinking puzzle books?

[Sarisberie]

(Amazing what going down a Wikipedia rabbit hole, off of a tidbit from a Sporcle quiz, can get you to, where five articles in from looking at an intial article about the largest malls in North America you wind up at an entry for Fast Retailing, a Japanese multinational whose multinational whose logo is a bunch of arrows.) Maybe it's a 6 degrees of separation kind of thing...

Would the fundamental change involve changing the direction of the arrows? YES Removing the arrows? no Removing text from the original graphic? yes Removing the other recognizable image from the graphic? no and FA Changing the font of something? relevantly NO If the logo were to be fundamentally changed, would that be allowed because: it would then be distinguishable from the original? yes no one would reasonably think it resembled the original at all? they would think it still resembled the original Because you could make an argument that it was changed to something so ubiquitous that even if it did infringe on copyright it would be ludicrous to enforce that? well, you could make that argument... can you simplify? (Sorry if this isn't clear. An example would be like how some musicians/labels have tried to copyright chord progressions - copying a melody and instrumentation note for note is one thing, but thousands of songs use the same chord progressions, at least for parts of them.) NR

Is the word "Go" part of the other company's name? no Is it associated with them somehow? yes Part of their slogan? no Is an antonym of go relevant? no A synonym? no

Does the wordplay involve only the text in "Go Driving"? yes Does it involve something in the graphic as well? nothing else A slogan from the other company? no Does it play on viewers knowing what company the other graphic is from? no Does it involve the image in the graphic? same FA

Does the other company deal in clothing? Household goods? Do they sell something that a person would usually use at home? this Electronics/tech? Lateral thinking puzzle books?

[GalFisk]

Does the graphic have two arrows? Three? Four? More? Are they all the same color? Is the color relevant? Are any arrows made from white spaces, like in the FedEx logo? Is the original logo representing a product? Company? Brand name? Concept? Service? Would the thing the other company sells primarily be used in the: kitchen? Living room? Bedroom? Bathroom? Garage? Garden? Indoors? Outdoors? Would it be used to: clean? Repair? Paint? As decoration? Is it a tool? A substance? Is it medical in nature?

[Sarisberie]

Does the graphic have two arrows? Three? Four? More? One Are they all the same color? red Is the color relevant? not in and of itself, but could help Are any arrows made from white spaces, like in the FedEx logo? no Is the original logo not strictly a logo, as before representing a product? not as such, but it's instantly recognisable Company? Brand name? Concept? Service? no to these Would the thing the other company sells FA lurking primarily be used in the: kitchen? poss Living room? likely this Bedroom? poss Bathroom? no Garage no Garden? poss Indoors? yes Outdoors? poss Would it be used to: clean? Repair? Paint? As decoration? Is it a tool? A substance? Is it medical in nature? no to the rest

[Sundowner64]

About the lurking FA:
The company does not sell tangible items? just intangible items? services? subscriptions?
The company does not sell anything?
Is the arrow in the original logo going from right to left? from left to right? upwards? downwards? diagonal?
Did the original logo contain text? pictograms? other elements?
Was the direction of the arrow changed by 90 degrees? 180 degrees? 270 degrees? otherwise?
Would the arrow have pointed in backward direction when a sign with the original logo had been mounted on the car?

[Sarisberie]

About the lurking FA:
So actually, my bad, since it's been mentioned before: there was a first company who then sold this to a second company. NR really, but I thouight it might help identify.
The company does not sell tangible items? it does just intangible items? services? subscriptions?
The company does not sell anything?
Is the arrow in the original logo going from right to left? this from left to right? upwards? downwards? diagonal?
Did the original logo contain text? yes pictograms? other elements? the arrow
Was the direction of the arrow changed by 90 degrees? 180 degrees? this 270 degrees? otherwise?
Would the arrow have pointed in backward direction when a sign with the original logo had been mounted on the car? yes

[Biograd1]

Does the text in the original contain "go"? "driving" (or another form of the word like "drive", "driven", etc.)? Is the arrow above the text? below? to the right? to the left? between two words of the text? inside the text itself (such as inside the O of the word "go")?

[Sarisberie]

Does the text in the original contain "go"? yes "driving" (or another form of the word like "drive", "driven", etc.)? No Is the arrow above the text? below? this to the right? to the left? between two words of the text? inside the text itself (such as inside the O of the word "go")? no to the rest

[Biograd1]

Is it the "GO" square on a Monopoly board?

[Sarisberie]

Is it the "GO" square on a Monopoly board? YES!

***************************************$POILER***************************************************

Ayrton decides that the Monopoly GO square will be ideal for the logo of his new driving school, "GO Driving". The arrow on the original graphic points left. He's not keen on that, because he thinks that it might subliminally give the wrong impression - that of progress being reversed or lost. He's also aware that the graphic might infringe copyright, but figures the adapted one won't.

Well done to Biograd1 for the solve, and thanks to GalFisk, trebor2, and Sundowner64 for taking part.

[trebor2]

Nice puzzle! Did this actually happen, or is it from your imagination?

[Sarisberie]

Thanks! It actually happened. I was that soldier!